Getting Gigs Abroad
Sick of playing the same old venue? the same old town? - pack your suitcases and play in a new country!
2/9/20242 min read
Performing abroad can be a watershed moment for musicians and bands looking to expand their reach and immerse themselves in new cultural experiences. Not only does it offer the opportunity to connect with international fans, but it also adds a rich layer of diversity to your performance portfolio. Here’s a closer look at why gigs abroad are beneficial and a practical guide to booking them.
Why Performing Abroad is a Brilliant Move
1. Expands Your Fanbase: International gigs expose you to audiences that might not discover your music online. This can significantly expand your fanbase and open up new markets for your music.
2. Enhances Your Brand: Being able to say you’ve performed in multiple countries adds prestige to your brand. It shows that your music has universal appeal and that you’re serious about your career.
3. Provides Unique Experiences: Touring abroad offers unparalleled experiences and inspiration that can influence your music. Experiencing different cultures and meeting new people can spark creativity and introduce new elements into your work.
4. Offers Networking Opportunities: Performing internationally puts you in touch with promoters, record labels, and other musicians abroad. These connections can lead to more gigs, collaborations, and exposure.
5. Improves Your Performance Skills: Adapting to different audiences and venues abroad can significantly hone your live performance skills. Each gig can teach you something new about stage presence, audience interaction, and dealing with unexpected challenges.
How to Book Gigs Abroad: A Step-by-Step Guide
Step 1: Research and Target the Right Markets
- Look for countries where your genre of music is popular or where there’s a niche market for your sound.
- Consider language barriers, cultural differences, and the logistics of traveling to these places.
Step 2: Build an Online Presence
- Ensure your music is accessible globally on platforms like Spotify, YouTube, and SoundCloud.
- Have a professional website and active social media profiles to showcase your work and past performances.
Step 3: Connect with Local Promoters and Venues
- Use social media, music forums, and networking sites to find and connect with promoters and venue owners in your target countries.
- Attend international music conferences and festivals to make direct connections.
Step 4: Leverage Existing Network
- Ask fellow musicians, managers, or industry contacts if they have connections to international promoters or venues.
- Join musician groups and forums where you can get advice and possibly connect with overseas booking agents.
Step 5: Prepare Promotional Materials
- Have a press kit ready, including a biography, press photos, music samples, and video footage of live performances.
- Tailor your promotional materials to appeal to the markets you’re targeting.
Step 6: Plan Logistically
- Consider visa requirements, gear transportation, accommodation, and local transport well in advance.
- Budget carefully, taking into account all potential expenses to ensure the tour is financially viable.
Step 7: Use Booking Platforms and Agencies
- Platforms like Sonicbids or ReverbNation can be useful for finding gigs abroad.
- Consider working with a booking agent who specializes in international tours. They can handle much of the legwork and negotiation for you.
Step 8: Promote Your Gigs
- Once you’ve secured gigs, use social media, local press, and music blogs in the target country to promote your shows.
- Engage with your international fans online to build excitement and attendance for your gigs.
Performing abroad is not without its challenges, including navigating logistical hurdles and dealing with cultural differences. However, with thorough preparation and a strategic approach, the benefits far outweigh the difficulties. International gigs can be transformative for your music career, offering growth, exposure, and experiences that enrich your artistry and broaden your world view. Start small, learn from each experience, and gradually build your international presence for a truly global music career.