How to Build an Email List From Scratch as an Unsigned Band
Streams come and go — but your mailing list is yours forever
10/25/20252 min read
Social media platforms change. Algorithms shift. But one thing stays consistent: email. For unsigned bands trying to build a real fanbase, an email list is one of the most powerful tools you can have. It gives you a direct line to your listeners - no middleman, no filter, no distractions.
And unlike your follower count, you own it.
Why Email Still Matters
It’s personal: Landing in someone’s inbox feels more direct than a feed scroll
It’s reliable: Everyone checks their email, often multiple times a day
It converts: Fans are more likely to click, buy, or support via email than social posts
It’s future-proof: Platforms may die - your list doesn’t
If your unsigned band isn’t building one yet, it’s time to start.
What to Use (Free + Easy Options)
Mailchimp – good starter plan, user-friendly
MailerLite – solid automation features
Substack – doubles as a blog/newsletter combo
Bandzoogle – includes built-in email tools if you use it for your site
All of these let you collect emails, send updates and automate basic messages (like welcome emails or release alerts).
How to Get Fans to Sign Up
No one joins a mailing list just to “get updates.” Offer something real in return:
A free exclusive download
Early access to your next single
Entry into a merch giveaway
Behind-the-scenes video or lyric sheet
First dibs on vinyl or gig tickets
Position it as a VIP club, not a spam list. Make it feel personal and valuable.
Where to Promote Your Sign-Up
Link in bio on all socials
QR code at gigs (on flyers, at the merch table, or projected on stage)
Pinned posts or story highlights
After every gig: “Want to hear the new track first? Join our email list.”
Inside your Bandcamp purchases: include a “sign up for more exclusives” message
Collaborations: when working with other unsigned bands, cross-promote each other’s lists
Every fan interaction is a chance to turn interest into connection.
What to Send (So You Don’t Go Silent)
Keep it simple - one email a month is fine. Things you can include:
Song or video launches
Tour/gig announcements
Behind-the-scenes stories or photos
Fan shoutouts or thank-yous
Merch drops or discounts
Personal notes from the band
Write like a person, not a press release. Use your tone. Add a photo. Keep it real.
Don’t Wait Until You’re “Bigger”
The best time to start building your mailing list was yesterday. The second-best time is now.
Even if only 10 people join, that’s 10 true fans who cared enough to sign up. Over time, that becomes 50, then 200, then 1,000 - and that’s when you realise just how powerful this is.
Your mailing list isn’t just a marketing tool. It’s your foundation.