How to Create a Killer EPK for Your Unsigned Band
Make promoters, blogs, and festivals take you seriously — even without a label
11/1/20252 min read
If you’re in an unsigned band, your EPK (Electronic Press Kit) is your shop window. It’s what you send to promoters, journalists, playlist curators, radio shows, festivals - anyone who might book, write about or support you. And it can be the difference between being ignored and being invited.
A great EPK makes your band look serious, professional and worth paying attention to - even if you're just getting started. Here’s how to build one that actually gets read.
What Is an EPK?
An EPK is a one-stop page or folder that includes everything someone needs to know about your band - who you are, what you sound like, where to find your music and why you’re worth listening to.
It’s not about hype. It’s about clarity and credibility.
Where Should It Live?
You’ve got two options:
A private page on your website
A shareable Google Drive or Dropbox folder
Make sure the link is clean, accessible and up-to-date. Label your files clearly. No one wants to open “finalbioNEW2(edited).docx.”
What to Include in Your EPK
1. Band Bio
Have two versions: a short one (1–2 sentences) and a longer one (2–3 paragraphs). Include your sound, your influences, where you're from and any key milestones (EP releases, support slots, radio play, festivals).
Keep it punchy. Write like a human, not a press release.
2. Promo Photos
At least two high-quality shots in landscape and portrait formats. One should clearly show the band. Make sure they’re downloadable and credited if needed.
3. Music Links
Embed or link to your best songs (Spotify, Bandcamp, SoundCloud). Highlight a lead single or track that best represents your current sound.
4. Video Links
Live sessions, music videos or behind-the-scenes footage. Promoters especially love seeing how you perform live.
5. Press Quotes (if you have them)
Any blog coverage, radio mentions or positive fan feedback? Include a few short quotes. Even one or two lines help.
6. Gig Highlights or Showreel
Have you played notable venues, supported any names or toured? List key gigs, festivals or anything that gives social proof.
7. Contact Info
Make it easy for people to reach you. Include an email, social links and optionally, a phone number or booking contact.
8. Tech Spec or Stage Plot (for promoters/festivals)
If you're aiming for gig bookings, include a basic tech spec or stage plan. Just the essentials: instruments, DI needs, how many mics you need, etc.
What Makes a Good EPK Stand Out?
Clean layout and easy navigation
Updated content - don’t include old photos or a gig list from 2021
No bloat - just the stuff that matters
A clear sense of who you are and why someone should care
Tips to Get More Eyes on It
Add the link to your Instagram bio, Linktree and website
Mention it in your email pitches
Keep a short version ready to paste into DMs or comments
Update it with every new single, video or gig announcement
Your unsigned band might not have a manager or label — but a great EPK shows you're doing this properly. It tells the world you’re ready for opportunities, not just hoping for them.