How to Get on Podcasts and Local Press as an Unsigned Band

As an unsigned band, one of your biggest challenges is visibility. There are thousands of other artists fighting for the same ears, and without a label or PR machine behind you, it can feel like the odds are stacked. But here’s the truth: many podcasts, blogs, and local papers want to feature rising acts. You just have to make it easy for them to say yes.

It starts with understanding what they’re looking for. A podcast or local music writer isn’t just hunting for good songs – they’re looking for stories. Human ones. Interesting ones. Not every release or show will be enough to land you a spot, but the why behind them might.

So don’t just send an email that says “check out our new single.” Instead, tell them what makes this track, gig, or moment in your journey different. Did you write it during a tough time? Did you self-record it on a shoestring? Are you playing your first headline show after years of being a support act? That’s the angle. That’s what makes it newsworthy.

When reaching out, keep it personal. Use names, not “Hi there.” Show you’ve actually listened to their podcast or read their articles. Mention an episode or review you liked. A simple line like “I really enjoyed your episode with [Band Name] – some of the points about DIY recording really resonated with us” sets you apart from the dozens of cold emails they get every week.

And when it comes to your press pack – keep it clean and sharp. Include a short band bio (not a novel), a hi-res press photo, your latest release with streaming links, and a few lines about why you’re reaching out now. If you’ve got a great live clip, include it. If you’ve been on any radio or playlists, mention it. But don’t overload them. Give just enough to spark interest.

Local press is often overlooked, but it’s a powerful tool. Community newspapers, university stations, and regional magazines are always looking for relevant stories – and they love celebrating local talent. If you’ve got a hometown show, a regional tour, or you’re releasing music tied to your area in some way, that’s a perfect pitch. Find the right contact (usually listed on the website under “editor” or “what’s on”) and approach with respect and clarity.

Once you land a spot, treat it professionally. Be on time. Be clear. Share the episode or article when it’s live. Tag them. Say thanks. And keep the relationship warm – you never know when they’ll be looking for another guest or feature.

You don’t need a massive following to be worth covering. You just need the confidence to pitch your story and the effort to do it right.

Because in a world of noise, a good conversation can cut through – and lead people straight to your music.