How to Get Your Unsigned Band on More Playlists

A no-fluff guide to playlist strategy that works for independent artists

Playlists are the modern-day radio. For an unsigned band trying to grow without a label, landing on the right playlists can mean thousands of new ears — and sometimes, new superfans. But most artists go about playlisting all wrong: random DMs, lazy mass emails, or throwing music into submission black holes.

Here’s how to do it properly — and give your unsigned band the best shot at getting added.

Start with the Right Kind of Playlists

Everyone wants to land on Spotify's big editorial playlists — but that’s not where you begin. Focus first on:

• Smaller, user-curated playlists in your niche

• Independent blogs that run companion playlists

• Genre-specific playlist accounts on Instagram or TikTok

• Personal playlists run by local promoters, DJs, and micro-influencers

Smaller playlists are easier to get into, more open to new artists, and often more engaged.

Perfect the Basics First

Before you pitch your track to anyone, make sure your Spotify artist profile looks tight. That means:

• A professional artist photo and banner

• A clear, engaging bio that explains your sound

• All your links added (Instagram, YouTube, etc.)

• Canvas visuals and lyrics (if applicable)

First impressions matter — curators check profiles before adding.

Create a “Playlist-Ready” Track

A well-mixed, cleanly mastered track with a strong intro and early hook is more likely to get playlisted. Think like a listener. If your track takes 30 seconds to get going, it might get skipped.

You don’t need to change your art — just recognise the context. Playlist tracks should grab attention fast.

Find and Track Curators

Search for playlists that already feature bands like yours. Then:

• Look up the curator's name in the playlist description

• Check their public profile to find socials or emails

• Use tools like SubmitHub, Groover, Soundplate or Chartmetric if budget allows

Keep a spreadsheet of curators, what kind of music they add, and when you contacted them.

Send a Personal, Short Pitch

When reaching out:

• Keep it under 100 words

• Mention the playlist by name and why your song fits

• Include a direct Spotify link (not a smart link or landing page)

• If possible, give one or two similar bands to help them place you

Curators aren’t looking for perfection — they’re looking for songs that match their vibe. Make it easy for them to say yes.

Don’t Just Ask — Give Value

Engage with curators on social. Share their playlists. Thank them publicly if they add your track. Building these relationships can open doors to future adds, features, and cross-promotion.

And don’t forget — you can create your own playlist too. Curate one that includes your band and others in your scene. Promote it consistently. If it gains traction, it becomes another channel you control.

Keep Submitting, Keep Releasing

Playlisting is a numbers game. Most unsigned bands give up after a week. But the artists who keep releasing new music, keep pitching, and keep showing up are the ones that break through.

Each new song is another shot at discovery. Another reason to email curators. Another chance to grow.