How to Plan a Mini Tour on a Tight Budget

Every unsigned band wants to play beyond their postcode. But the idea of touring - even just a few dates - can feel impossible when money’s tight and no one’s lining up to book you.

The good news? You don’t need a label, booking agent, or full-blown tour van to hit the road. What you do need is strategy, patience and a willingness to be a little scrappy.

Start by thinking small and smart. A “tour” doesn’t have to mean ten dates across the country. Three shows over a long weekend can have just as much impact - and cost far less. Pick cities or towns you can actually reach, ideally in a logical loop from where you're based. If you can crash with friends or fans, even better.

Next: build your route around relationships. Gig swapping is key here. Find similar unsigned bands in other towns and offer a deal: “We’ll get you on a show in our city if you get us one in yours.” It’s a win-win - and it means you’re not playing to an empty room. Even ten new people in a new city is ten more than you had yesterday.

Travel light. Take only the gear you need, share backlines if possible and avoid unnecessary costs. A reliable car and someone’s mum’s SatNav is enough. You don’t need a tour bus. You need petrol, snacks and a playlist that doesn’t make the drummer quit.

Money matters - so get it clear upfront. Agree with each venue or promoter what the deal is. Is it a door split? A flat fee? Just petrol money? Know it before you leave. Bring merch. Sell merch. Mention it every night. Even a few T-shirt sales can cover your food or fuel.

Promotion needs to start early. Make a tour poster. Create a Facebook event for each city. Connect with local music pages, blogs, or radio shows. Tag the other bands you’re playing with. Share the journey as it happens - from cramped cars to late-night service station breakdowns. That’s part of the story and it helps people feel connected.

Stay professional. Show up on time. Be easy to work with. Thank the venues. Thank the bands. You’re not just playing gigs - you’re building your reputation in new places.

And after each night, follow up. Post photos. Share memories. Thank the people who came. Ask them to follow you, stream your stuff, or sign up to your mailing list. Make sure that show counts for more than just one night.

A mini tour on a budget might not feel glamorous. But it builds experience, connection and momentum. And when you're back in your hometown playing to a bigger crowd - it’s because you went out there and earned it.