
How to Write a Band Bio That Doesn’t Sound Like Every Other Unsigned Act
Promoters and listeners are scanning – give them something to stop on
2/26/20262 min read
If you’ve ever found yourself writing “We are a four-piece alternative rock band from [your town]...” then stopping, sighing, and deleting the sentence – you’re not alone. Most unsigned band bios read exactly the same: vague influences, generic location, a few gig mentions, and the classic “we love what we do.”
But your bio is the first impression. For promoters, playlist editors, press, and even casual fans checking your Spotify or website, it’s often the first thing they read after (or even before) hearing a single note. So it’s worth getting right.
The key is to sound like you. Not like a press release. Not like a CV. Like a band with a clear identity, purpose, and something to say.
Start by skipping the chronological list of formation dates. Instead, open with a hook. What are you? What makes you different? Can you describe your sound in a sentence that makes people curious? Try something like:
“Fusing cinematic post-metal with intimate lyrics, The Lucidia Project build sonic landscapes for the end of the world – and the quiet moments before it.”
That’s a tone. That’s a mood. That makes you want to listen.
You don’t need to name-drop a dozen influences – just enough to help someone place you. “For fans of” lines are helpful if they’re accurate and specific. Saying you’re “inspired by music old and new” tells no one anything.
Then move onto your highlights. Keep them punchy. No need to list every gig since 2019 – focus on what actually matters.
“Their debut EP ‘Requiem’ earned indie radio play across the UK, and their follow-up ‘The Twilight Affliction’ sees the band lean deeper into orchestral intensity and emotional grit.”
Use active language. Show movement. Mention anything notable – support slots, radio spins, playlist features, positive press quotes – but weave them into the story, not as a bullet-pointed brag list.
End with where you are now. Are you writing? Touring? Building towards a new project? Leave the reader with a sense that your journey’s ongoing – not wrapped up in a tidy paragraph.
And always write in third person. It’s more professional and easier to quote or copy-paste for promoters and press.
Once it’s written, test it. Read it aloud. Send it to someone outside the band. Ask: would you want to hear this band after reading this? If not, refine it.
In a sea of bios that all sound the same, yours should feel like an invitation – not an application.
Because if someone takes the time to read about you, give them a reason to listen to you.
