How to Write a Band Bio That Doesn’t Sound Like Every Other Unsigned Band

Most unsigned band bios sound the same. “Energetic four-piece from [town name], fusing influences from indie, punk and rock to create a unique sound.” You’ve read that sentence a hundred times - and so have promoters, blogs and fans. The problem isn’t the music. It’s the copy-and-paste approach.

Your bio isn’t just filler. It’s your first impression. It’s what festivals read before replying. What bloggers skim before deciding to feature you. What curious listeners see when they check out your Spotify or Bandcamp. Done right, it makes people stop scrolling and start listening.

The best bios aren’t about bragging. They’re about inviting people in. Who are you? What do you sound like? Where are you going? And why should someone care?

Start simple. Who’s in the band? Where are you based? What kind of music do you make - and what kind of people will love it? Say it clearly. Say it like you’d explain it to someone at a gig.

Then add flavour. What sets your sound apart? Maybe it’s the lyrics. Maybe it’s the production style. Maybe it’s the way you switch instruments mid-set or record everything in a garage on broken gear. You don’t need to overhype it - just show what makes you you.

Mention your highlights, but don’t overdo it. A sold-out local gig, a playlist add, radio play, or blog feature all help. Just don’t list every minor milestone. One or two well-placed mentions go further than a wall of half-known names.

And keep it readable. One paragraph is enough for a social profile. Two or three for an EPK or press request. Avoid trying to cram your whole story into one giant block of text. Give it room to breathe.

Most importantly - read it out loud. If it sounds like something a real person would say, you’re close. If it sounds like a marketing intern who’s never heard your band, rewrite it.

Because your bio isn’t just about facts. It’s about tone. Voice. Energy. And making people feel something before they’ve even heard a note.

If you need help, use an AI service like Chat GPT and play around with it. Feed it influences, genres, band members and see what it comes back with. Keep asking and adding things until you get the perfect Bio.