Marketing for Unsigned Acts

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Breaking through as an unsigned artist is about more than just great music – it’s about knowing how to market yourself, build a fanbase, and handle the business side of being a band. That’s why we created this guide: a practical, straight-talking resource written by experienced marketers who know the music industry inside out.

Inside, you’ll find:

• Smart Branding Tips
  Learn how to define your band’s identity, create a memorable image, and stand out in a crowded market.
  

• Social Media Strategy
  Step-by-step advice on how to use platforms like Instagram, TikTok, and Facebook effectively – from building followers to turning them into loyal fans.
  

• Gig & Tour Promotion
  Proven ideas to get more people through the doors at your shows and keep them coming back for the next one.
  

• Press & Media Outreach
  How to approach blogs, podcasts, radio, and influencers the right way, with templates and tips that actually get you noticed.
  

• Revenue & Merch Ideas
  Advice on selling merch, setting up online stores, and creating income streams that help fund your music.
  

• Networking & Industry Know-How
  A breakdown of who’s who in the industry (A&R, managers, promoters, etc.) and how unsigned acts can get on their radar.
  

• DIY Marketing Hacks
  Low-cost and no-cost strategies that deliver results – perfect for bands working on a tight budget.
  

This isn’t about empty theory – it’s packed with real-world tips, actionable advice and creative ideas that you can start using straight away. Whether you’re playing your first gigs or planning your first tour, this guide helps you think like a marketer while staying true to your music.

By arming yourself with the business knowledge behind the art, you give your music the best chance to be heard.